Though the traditional marketing channels like print and radio are still of much value, there has been a dramatic shift in marketing strategies as many marketers are now embracing online marketing. If you disagree with this point, then let me ask you a question. When was the last time you looked at the yellow pages to search for a local Jacksonville business?
Most consumers use the internet to provide information and this is what has made the internet the king of information. According to industry studies, more than 90% of the online visitors begin their internet experiences with search engines like Yahoo, Google or Bing. If you have not yet used the internet for marketing your business, then you have been missing a golden opportunity as you can meet hundreds or thousands of prospective customers online.