What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP.
The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based on a survey of 750 US adults (ages 18 to 44). Roughly 80 percent said they own smartphones, matching overall US smartphone penetration of just under 80 percent, according to comScore.
Google Confirms No Loss in Link Authority on HTTPS Implementation
n what should help satisfy a question on the minds of a lot of SEOs — Google’s John Mueller has confirmed via a comment on Google+ there’s no loss in link authority when moving from HTTP to HTTPS.
This comes as a response to the recent news that Google will now default to indexing HTTPS pages when a duplicate HTTP version also exists.